About Us

Our Story

About Nmorocco

Founded in 2018, we connect curious travelers with passionate local guides across Morocco.

How We Started

Tourism That Gives Back to Morocco

Nmorocco was born from real experience on the ground. I grew up in the High Atlas Mountains, surrounded by nature, simplicity, and strong local traditions. When I later moved to Marrakech and started working in tourism, I quickly saw how the industry really worked behind the scenes.

Many tourists were paying high prices without knowing the reality, while local guides and small businesses were not earning what they truly deserved. The connection between travelers and authentic Moroccan life was often missing.

That's when the idea for Nmorocco came to life.

I wanted to create a platform where travelers could experience Morocco through real locals — not middlemen — and where guides, drivers, and hosts could offer their experiences directly, at fair prices.

Today, Nmorocco connects travelers with trusted local guides across the country — from Marrakech to the Sahara, from the Atlas Mountains to hidden villages. Every experience is designed to be authentic, flexible, and personal.

We keep our commission low (around 15%) only to maintain and grow the platform — unlike international platforms that take up to 30–35% — so more money goes directly to the people who make your experience unforgettable.

Every booking supports local families, independent guides, and small businesses, helping build a more honest and sustainable tourism model in Morocco.

Morocco culture

What We Stand For

Our Values

Authenticity First

We only partner with guides who offer genuine, unscripted experiences. No tourist traps.

Trust & Safety

Every guide is vetted, insured, and reviewed. Your safety is our first priority.

Community Impact

15% of every booking goes back into local communities across Morocco.

Sustainable Tourism

We promote small-group, low-impact travel that respects Morocco's culture and environment.

The Team

Who We Are

Karim Alaoui

Karim Alaoui

Co-founder & CEO

Born in Fes, Karim built Nmorocco to bridge the gap between curious travelers and the passionate locals who call Morocco home.

Sanaa Berrada

Sanaa Berrada

Co-founder & Head of Guides

Former professor of Moroccan history at Mohammed V University, Sanaa ensures every guide meets our rigorous quality standards.

Omar Chraibi

Omar Chraibi

Head of Operations

Omar has coordinated over 15,000 tours across Morocco and knows exactly what makes a journey truly unforgettable.